Search This Blog

Blog Archive

Theme images by MichaelJay. Powered by Blogger.

Popular Posts

Monday, December 4, 2017

Five Digital Marketing Trends For The 2017 Holiday Season


It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.

Omnichannel shopping, new technology and elevated consumer expectations are driving retail marketers to capitalize on the holiday buying season for 2017. eMarketer estimates that retail e-commerce sales in the U.S. will see a 15.8% boost for the holiday season. Bottom line: Holiday sales are key for retailers. Let’s take a look at five digital marketing trends for the 2017 holiday season.

1. Mobile leads the way.
Mobile will continue to be the marketing hero of the holiday buying season this year. Consumers are now using their smartphones to do preliminary research on products and pricing, as well as making purchases. Retailers that use mobile payment methods such as PayPal, Apple Pay and Amazon Pay increase their appeal to consumers who can research, browse, pay and schedule delivery all from a smartphone.


Email is also big during the holiday season, with an estimated 54% of emails opened on a mobile device. And where would retailers be without mobile shopping apps? 65% of consumers have a mobile shopping app on their smartphone and have made a purchase using it.

2. More efficient spends with programmatic marketing.
The ability to deliver digital ads in real time completely changes the ad game. Add in the ability to deliver only to specific audiences with highly targeted messaging, as well as managed delivery times, and programmatic is a holiday gift to retailers all on its own. Getting in front of the right customers at the right time with the right message really streamlines promotions for the retailer and makes holiday shopping easier for the consumer.

Programmatic geotargeting gets even more specific and pulls in customers due to their proximity to stores as well as their interest in a retailer’s products, making it a win-win for both parties. According to eMarketer, "A big driver of ecommerce will be the continued growth of mcommerce sales—particularly smartphone commerce, which will rise by an estimated 57.8% in 2017 overall."

3. Social media marketing puts products right where consumers spend their time.
Social media will have a big impact on holiday consumer shopping, especially among millennials and Gen Xers. According to Salesforce, 30% of Gen X and 48% of millennial consumers indicated that they will use social to find out about products to purchase. Not only do these consumers plan to buy online, they also plan to post about the gifts they receive on social media. That’s a double win for retailers that can rise above the rest.

According to Market Measurement, 93% of advertisers plan to promote special holiday deals and discounts, largely in part to last year’s stellar analytics. Studies also show that 69% of Facebook users visit to find discounts and share the information with friends.

4. Video makes the season come alive with sales.
Why is video so important as part of your digital holiday marketing initiatives? Quite simply, because people like to watch them. Whether you’re creating a warm and fuzzy seasonal brand piece or using video to promote more practical sales messages, consumers like them and expect to see them. This is especially true with younger viewers who are on social media for holiday information as discussed above.

In addition, 51.9% of marketers report that video delivers the best ROI and that their customers have a preference for video over other types of content. And at least half of shoppers will search for a product video before visiting an online store.

5. Blockchain could be the year’s rising holiday star.
Blockchain and its darling, Bitcoin, are emerging as important factors in retail transactions. Essentially, blockchain lets companies and their partners manage and track digital transactions and then store the information contained within those transactions. Consumers can purchase items internationally using Bitcoin, a cryptocurrency exchange. Blockchain has a scope of advantages for retailers including thwarting counterfeiting and serving as the basis of loyalty programs.


Marketing for the holiday season is both an art and a science, but a good driver is to always keep your customers top of mind. Try to imagine what they’re thinking. Where do they spend their time online? What platforms do they use? What kind of content would appeal to them? Then deliver the communications they expect in the ways they expect to see it, and it will be another great holiday sales season.



SOURCE: Forbes.com


14 comments:
Write comments
  1. In game marketing is a gem to digital marketing. Explore mobile games and tap this into your digital marketing campaign and see positive increase in engagement.

    ReplyDelete

  2. If you are adjusting a social media and content strategy for Pinterest, use Pinterest analytics and site analytics to learn and determine how your content from other channels performs on Pinterest. After that you can optimize which articles you discuss there around that.

    For example, if your business's blog article tutorials get a lot of engagement there but industry update blog articles don't, adjust your content strategy to use less business news on Pinterest.
    Experiment With Promoted Pins

    Finally, though it's great to get Pinterest followers for free with the aforementioned Pinterest followers hack, we are in an era where organic social websites often needs to be supplemented by social media advertising. While Pinterest promoted pins don't get the buzz that something such as Facebook marketing does, it is a great alternative for brands with markets that do well on Pinterest.
    25. Run promoted pin campaignsBuy Pintrest Followers

    ReplyDelete

  3. Pretty blog, so many ideas in a single site, thanks for the informative article, keep updating more article.
    Digital marketing course in chennai

    ReplyDelete
  4. Thank you a lot for providing individuals with a very spectacular possibility to read critical reviews from this site.
    Online training in USA

    ReplyDelete
  5. Consumers today have a variety of platforms to choose due to the phenomenal changes that have taken place in the social and mobile web. Always try to use services from reliable agences web

    ReplyDelete
  6. Your explanation in the article is excellent, I know about the importance of Content marketing training. Content Marketing training is the must for the pure self-build entrepreneurs.

    ReplyDelete
  7. Hi, Nice & Informative article. Social media marketing services is one of the best practices nowadays most of the organizations from startup to big brands are using. It's very helpful in showcasing our business to the right person in right time. Very nice article.

    ReplyDelete
  8. Great article, learned many things about digital marketing from your blog, very helpful. The Digital Marketing Agency in Chennaiis the best place to get complete digital marketing service.

    ReplyDelete
  9. If you are a new blogger and want to get more visitors to the blog then it is going to be highly difficult because of the competition. But if you utilize the right marketing methods then can surely beat the competition. I would suggest hiring SMM and seo company as these are the most powerful methods.

    ReplyDelete
  10. Excellent post. I was always checking this blog, and I’m impressed! Extremely useful info specially the last part, I care for such information a lot. I was exploring this particular info for a long time. Thanks to this blog my exploration has ended. Octopus

    ReplyDelete
  11. I am fully satisfied with the information you have posted. Good job. Keep posting
    Social Media Marketing services

    ReplyDelete
  12. This is a truly good site post. Not too many people would actually. the way you just did. I am really impressed that there is so much information about this subject that have been uncovered and you’ve done your best. with so much class. If wanted to know more about green smoke reviews. than by all means come in and check our stuff. SGF services

    ReplyDelete
  13. Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.

    Internet Marketing Agency
    Strategic Marketing Agency
    SEO Services

    ReplyDelete
  14. This is very nice information about the digital marketing Thank you so much for sharing your knowledge. Keep it.


    Advertising Agency New York
    Social Media Marketing Florida
    SEO Services New York

    ReplyDelete